Following the 2021 IPO (Initial Public Offering), Bumble makes its first-ever purchase
On Monday, February 7, Bumble revealed the acquisition of Fruitz, a French dating app. Fruitz, which "encourages open and honest communication of dating intentions" using four different fruit metaphors, was founded in 2017 and runs on the "freemium" model – the app is free, and users can enhance their experience with in-app purchases.
According to Bumble, Fruitz has a large user base among Gen Z (people born between the late 1990s and the early 2010s), which could help the company reach high growth targets. However, Bumble did not disclose Fruitz's total user base, but is seeing improvement across France, Spain, Switzerland, Netherlands, Belgium, and Canada.
The deal between the two companies comes when people are using dating apps more than ever. But according to analysts from Goldman Sachs, there's still room for growth. Over the next years, the online dating market is expected to report a 13% combined annual growth rate, reaching $10 billion in 2025. The international market is expected to outpace the North American one.
To differentiate from the "swipe left" "swipe right" model, Bumble and Hinge implemented features such as audio, video, and experiences to the apps. Moreover, Bumble added two new sections – friendship and business-focused – believing that platonic relationships can be the next social growth mark.
After the news hit the wires, Bumble's stock price was trading 1.19% higher.
Sources: cnbc.com, finance.yahoo.com
This information is prepared for general circulation. It does not have regard to the specific investment objectives, financial situation or the particular needs of any recipient.
You should independently evaluate each financial product and consider the suitability of such a financial product, by taking into account your specific investment objectives, financial situation or particular needs, and by consulting an independent financial adviser as needed, before dealing in any financial products mentioned in this document.
This information may not be published, circulated, reproduced or distributed in whole or in part to any other person without the Company’s prior written consent.
Past performance is not always indicative of likely or future performance. Any views or opinions presented are solely those of the author and do not necessarily represent those of sc.capex.com